Yes, 100%, no 1000% agree. It's too soon to throw in the towel. Not even close. Your suggestions are spot on. This past month I co-hosted a pop-up wine bar for 28 days in the center of Paris -- we rented a coffee shop which closes at 4pm and were open 7/7. It was a big success, particularly with Gen X. We wrote up a summary about what worked and what we learned here https://kapitelzweiwine.substack.com/p/what-we-learned-after-hosting-a-pop
For your Parisian 🇫🇷Substack readers — I am back in Paris this week only hosting the pop-up again with Austria Tourism. Taste 15 wines from 11 wineries — all free. April 7-13 from 18-22hr at Fringe, 106 Rue de Turenne.
Yes, 100%, no 1000% agree. It's too soon to throw in the towel. Not even close. Your suggestions are spot on. This past month I co-hosted a pop-up wine bar for 28 days in the center of Paris -- we rented a coffee shop which closes at 4pm and were open 7/7. It was a big success, particularly with Gen X. We wrote up a summary about what worked and what we learned here https://kapitelzweiwine.substack.com/p/what-we-learned-after-hosting-a-pop
Oh that’s great! I’m happy to hear it went well, I was going to ask!
For your Parisian 🇫🇷Substack readers — I am back in Paris this week only hosting the pop-up again with Austria Tourism. Taste 15 wines from 11 wineries — all free. April 7-13 from 18-22hr at Fringe, 106 Rue de Turenne.